The branding of Dough Hut, a small donut shop in Long Beach, NY, is energetic and surf-inspired, with a fun and eye-catching logo featuring a donut catching a wave on a surfboard. The logo perfectly captures the laid-back beach vibes of Long Beach, and the shop's fun and playful personality. The branding also features bold colors and a mix of vintage and modern elements, which give the shop a unique and memorable look. The decor of the shop is also surf-themed, with surfboards, beach-inspired murals, and neon signs adding to the fun and lively atmosphere. Overall, Dough Hut's branding is a perfect fit for its beachside location and unique offerings, making it a must-visit spot for locals and visitors alike.